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Every Company Can Be a Media Company. And should be.
"If there's a universal truth in the digital age it's that there's too much content and not enough time to consume it. Naturally, a challenge this large and far reaching is creating opportunities for...
View ArticleThe end of fame (as we know it)
The end of fame (as we know it) from Guillaume Decugis I gave this talk at TechWeek L.A. (where else on such a topic?) last week as I felt the new social media evolutions, particularly the rise of the...
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5 Key Lessons Learnt from 2 Years of Content Marketing
This evening, we were happy to host the co-founder of the awesome social media tool BufferApp, Leo Widrich (@LeoWid), who shared five awesome lessons that he’s learned over the last two years of...
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Websites don’t kill newspapers, people kill newspapers.
The newspaper. One of the most sacred institutions of the publishing world and one of its oldest, most respected methods of knowledge gathering and collection of popular opinion, dating all the way...
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Scrappy Storytelling with K.Tighe
Recently, we had the pleasure of hosting a meetup at Scoop.it HQ in San Francisco about a new concept we are developing in tandem with the community called #leancontent. Roughly, #leancontent is an...
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"Slugging it out:" Building A Consulting Firm in a New Market
According to small business consultant Elynn Fish (and almost every business owner out there), “slugging it out” as a small firm in a new market isn’t easy. Some of the most important things in...
View ArticleReach escape velocity through lean content marketing
Reach escape velocity through lean content marketing from Guillaume Decugis These are the slides of my talk at the Product Summit last week in San Francisco. Some say "good products don't need...
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Should Brands Have Newsrooms?
Brand newsrooms are a hot new trend in marketing. To believe the hype, every brand should be staffing up with journalists and going 24/7. In reality, the model’s not right for the majority of brands....
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#SXSW 2013 Events and Adventures
The Scoop.it team will be headed to SXSW this year and we’d love to see you! We’ll be checking out the programming, haunting community get-togethers, and riding around on the Hootsuite #HootBus, so...
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Announcing: Curated Newsletters and MailChimp Integration
Long live the email! This morning we released something really exciting — curated newsletter functionality! We recognize the role curation is playing in the evolution of the newsletter, and we wanted...
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Scoop.it integrates with Yammer to supercharge enterprise social media
Be gone, irritating chain email about a fake virus scare that your head of HR sent out! Away, pictures of a random offsite meeting that no one actually cares about! Never again will your inbox show...
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Inspiration wants to be free — news for iPad users
Back in 2011, just a few months after the iPad launched, I was asked to moderate a panel on the future impact of the iPad. What new behaviors will it generate? What impact will it have on existing...
View ArticleThe Unexpected Benefits of Content Curation for Nonprofits
Earlier this week, at Scoop.it’s December Lean Content meetup, we were visited by nonprofit consultant, marketer, author, and trainer Beth Kanter. Beth put on one of the best presentations we’ve seen...
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Digital Learning Day: 5 #EdTech Curators to Follow
Today, February 5th, 2014, is Digital Learning Day. According to its website, the focus of this awareness campaign is “about giving every child the opportunity to learn in a robust digital environment...
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6 Nerdy Valentines for your Beloved Scoopiteer
We couldn’t miss out on the day of love! You know that we’re usually all about business, but we also have infinite amounts of love for each and every Scoopiteer. With that in mind, here are the only 6...
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Social Media Week: The Building Blocks of Content
Noah Brier, the co-founder of Percolate, took to the stage this morning at Social Media Week NYC to give a broader perspective on the process that goes into content marketing process and tap into the...
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Why lean is the future of content marketing at #SMWNYC
In conjunction with Social Media Week NYC, Scoop.it’s Ally Greer spoke to attendees and content marketers about the #leancontent methodology and how to use curation to jumpstart a business. Ally...
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13 Hidden Benefits of Guest Blogging
Last week, the latest edition of the #leancontent took place in San Francisco with an incredibly smart and inspiring talk from SmartRecruiters’ David Smooke. He enlightened an extremely engaged...
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#ScoopitAMA: Ask Me Anything, Scoop.it CEO Edition
Did you ever wish you could get inside the brains behind Scoop.it? Now’s your opportunity! Next Wednesday, December 10th at 10am PST, we’ll be hosting a live Google Hangout with Scoop.it’s CEO,...
View ArticleScoop.it’s CEO speaks about algorithms, features, and the future
Today, we hosted our first Ask Me Anything with Scoop.it's CEO Guillaume Decugis via Google Hangout and TweetChat at #ScoopitAMA. As we recently introduced the new Smart Suggestion Engine (see...
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